Any text or images you put in this content box will show up on the left side of your site under the menu on every page. It's a good place to put things like a newsletter sign up form or icons for the credit cards that you take outside of paypal or if you had a real store you would put your store address and hours here. It's a good place to put membership banners to places like Top 100 sites and online malls like shabbylaneshops.com. This column is narrow so the text will wrap around itself to fit inside the column but never upload an image in this space that is wider then 200 pixels or it will stretch out your site design.